Replicon a profitable choice for MM4

A cultural transformation in assessing time and projects
MM4 kicked off a company-wide initiative across its offices worldwide to improve its efficiencies, including a deep analysis of how Replicon was being used by its employees. MM4 uses Replicon’s client billing and time tracking systems to track time against various client projects, and use this data to invoice clients.

“Replicon is a very simple and robust solution to use, and it’s easy to become a habit for people to enter their time day in and day out. But once we started to look at the system as a core system for understanding our productivity and profitability, we realized that we would only truly benefit from it if we embraced it as a more strategic tool across the business,” Zalloni said.

MM4 reviewed the data across its various client activities and projects, and found that it needed to simplify how it listed employee’s roles, billing rates and tasks for greater clarity and ease-of-use. Working closely with Replicon’s implementation and customer service team, MM4 was able to revamp these lists for more accurate and insightful information into resource utilization and project profitability, and train its employees on how to categorize their hours worked.

“At first there was a bit of hesitation into the changes being made within the system from our staff. However, we were able to combat any concerns very quickly by educating people on the value that the updates would bring in helping them do their jobs more efficiently, and its importance to the business. People have become really excited in telling us how they have directly supported the company in meeting our goals,” Zalloni said.

MM4 staff need to enter their hours by the end of the week, which is then approved by managers the following week. Replicon provides automatic updates, including email notifications, to both employees and managers if time is not entered completely by deadline.

The next step was to educate project managers and senior executives on the reports that could be obtained to gain greater visibility into hours worked against projects, the tasks which are taking the longest to complete, budget versus actual spend to date, team bandwidth, and other measures of efficiency. MM4 could use this data to then ensure enough time was being spent on high impact activities such as strategy and planning. Replicon provides highly configurable reports, which can be extracted across virtually any timeframe and category.

“We rely heavily on Replicon’s built-in reports, and another standout feature for us is the progress bar that visually represents how a project is tracking against a client’s budget. Using these functionalities, managers can pull a report in seconds on how a project is tracking. Our teams can more quickly and confidently negotiate budgets with any client if required, ahead of finalizing the invoice,” Zalloni said.

To ensure that all MM4 employees embraced the nuances in how Replicon was being used, Replicon’s customer service team worked with Zalloni and several executives to develop training that would be rolled out to all staff. Zalloni spearheaded the training internally, and additional guides were developed that outlined the value of Replicon to the company goals.

“Replicon’s customer service team did an impressive job in helping us make this slight transition in how we used the solution. They were very responsive, took time to talk us through any questions, and showed us different capabilities of the system, which has helped us generate very positive feedback from our employees,” Zalloni said.

An integral piece to the business bottom line
As MM4 continues to amass more comprehensive data on how its employees are working on different projects, Zalloni sees this information helping the company continue to improve how it scopes and forecasts client activities in the future, and support decisions in hiring and managing talent.

“We still consider ourselves in the early stages of reaping the benefits of Replicon, but the rewards have been clearly evident already. Initially, a big part of the challenge was that nobody really understood the true value that Replicon could bring to the business. Today, it’s an integral aspect to driving efficiencies, and witnessing greater profitability to the organization,” Zalloni concluded.